Solid colors to provide contrast. Clean, lean font to embody streamlined/tech feel. Unencumbered, familiar, yet unique market positioning. Allows room for growth and evolution of logo as business grows. Versatile enough to encompass various industries/target demographics. Easy to apply to various marketing materials - from coffee mugs to billboards to vehicle graphics and everything in between.
I love the concept, but the shadow effect is really bad, sorry to say. That doesn't even look good on my monitor, let alone on my coffee mug or my letterhead, in my opinion. I think losing the shadow effect and maybe going for some other effect under the lettering would be ideal. Not sure how to do that, but that's my 3 cents...