CrossFit OldTownLogo Design Contest

Logo Design Contest
Contests / CrossFit OldTown

CrossFit OldTown has selected their winning logo design.

For $300 they received 135 designs from 20 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
CrossFit OldTown is a private strength and conditioning fitness facility that trains athletes(many middle aged) in a group setting with a goal to create the quintessential athlete; equal parts gymnast (pullups), Olympic weightlifter (strength and power), and sprinter.
Industry
Sport
Color Preferences
nothing specific in mind
Our Ideas & Additional Information
Themes
Raw
Adventure
Masculine
Colorful

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Discussion

 
Client
tdewell and artespraticas thanks for your design.

40% of my athletes are women so a flexing guy leaves them out of the picture.
What we do is athletic and movement based not bodybuilding and posing.
I knew a pictoral mark would be tough.
if a guy was doing pullups it would be a better start.
thanks again, i hope this feedback help.
-Jerry
15 years ago
 
Client
grafixsphere, thanks for your design - i would like a rawer look.
tdwell, I like the raw hard lines in the pictoral, but not flexing.
Thanks.
15 years ago
 
Logo Designer
Hello! Here are some hints for getting the most out of your contest:

~~ Rank designs daily -- this will encourage more participation.
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monitary means of showing apprecaition for designers hard work.
~~ Designers earn points for ranked designs. We like to earn points.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914


15 years ago
 
Client
Ape, Yockie thanks for your designs.
I would like more emphasis on OldTown.
In my business there are other "CrossFit" facilities but only 1 CrossFit OldTown.

Thanks.
15 years ago
 
Client
"How Does CrossFit Training, The Principal Fitness Program Used For Many Military Special Forces Units, Federal Bad-Asses, and Thousands of Professional Athletes Worldwide Get Alexandria Residents in Such Kick-Ass Fitness Model Shape So Quickly That Even Their Own Families Don’t Recognize Them?"

Taken from my website.

30% of my cliental is secret service, special forces, federal law, Military.
The rest are "bad-asses" in their own right; Mothers of 4, former athletes, Type A personality, hard chargers...

We need in "Rawer" more Adventurous!

15 years ago
 
Client
Hey Designers,
The X is out...
It is too close to another CrossFit affiliate;
http://www.crossfitnwt.com/crossfit_northwest_tucson/

I think ujang's design is OK as the x is implied but not there - the coneccted X's though arent going to win.

Sorry.

Thanks,
Jerry
15 years ago
 
Client
Hey Designer team,
I received this email from another Logo tourny user and thought it might help your process;
---------------

"If you don't mind me being nosy (it is a public contest, after all!) , I think that these designers should be pointed toward http://www.crossfit.com/. I think they'll pick up more of the community aspect and the grit of Crossfit from the website. It looks like the designers here think Crossfit is a sort of polo-shirted body-toning gym like a Gold's or a Curves. Maybe that's because they think Crossfit is just another gym. I'd point them to http://www.crossfit.com/ and tell them to bring out more of the grit, the grime, the tough work, the struggle, and the community teamwork.

I think you might get more interesting logos that way. Sorry if I'm being nosy. But Crossfit has made me a better athlete and I like seeing affiliates succeed!"

-------------------------
15 years ago
 
Client
"the grit, the grime, the tough work, the struggle, and the community teamwork."
15 years ago
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