CrossFit OldTown Logo Design Contest

CrossFit OldTown has selected their winning logo design.

For $300 they received 135 designs from 20 different designers from around the world.
Contest
Logo Design Brief
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jerryhill
United States

What We Do

CrossFit OldTown is a private strength and conditioning fitness facility that trains athletes(many middle aged) in a group setting with a goal to create the quintessential athlete; equal parts gymnast (pullups), Olympic weightlifter (strength and power), and sprinter.

Industry

Sport

Top Three Things to Communicate

#1 - Inspiration
#2 - Perseverance
#3 - Strength

Our Target Audience:

People who are looking for a challenge and bored of the same old fitness routine. Ave Age; 32, 60%Men, white collar but tough, highly educated, type A personality, "go getters" but also a strong community.

Color Preferences

nothing specific in mind

Our Ideas and Additional Information:

http://www.crossfitoldtown.com/

Themes

Loud
Raw
Adventure
Masculine
Colorful
Bright
Exotic
Sporty

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
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Discussion

Discussion

jerryhill
United States
tdewell and artespraticas thanks for your design.

40% of my athletes are women so a flexing guy leaves them out of the picture.
What we do is athletic and movement based not bodybuilding and posing.
I knew a pictoral mark would be tough.
if a guy was doing pullups it would be a better start.
thanks again, i hope this feedback help.
-Jerry
13 years ago
jerryhill
United States
grafixsphere, thanks for your design - i would like a rawer look.
tdwell, I like the raw hard lines in the pictoral, but not flexing.
Thanks.
13 years ago
NancyCarterDesign
United States
Hello! Here are some hints for getting the most out of your contest:

~~ Rank designs daily -- this will encourage more participation.
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monitary means of showing apprecaition for designers hard work.
~~ Designers earn points for ranked designs. We like to earn points.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914


13 years ago
jerryhill
United States
Ape, Yockie thanks for your designs.
I would like more emphasis on OldTown.
In my business there are other "CrossFit" facilities but only 1 CrossFit OldTown.

Thanks.
13 years ago
jerryhill
United States
"How Does CrossFit Training, The Principal Fitness Program Used For Many Military Special Forces Units, Federal Bad-Asses, and Thousands of Professional Athletes Worldwide Get Alexandria Residents in Such Kick-Ass Fitness Model Shape So Quickly That Even Their Own Families Don’t Recognize Them?"

Taken from my website.

30% of my cliental is secret service, special forces, federal law, Military.
The rest are "bad-asses" in their own right; Mothers of 4, former athletes, Type A personality, hard chargers...

We need in "Rawer" more Adventurous!

13 years ago
jerryhill
United States
Hey Designers,
The X is out...
It is too close to another CrossFit affiliate;
http://www.crossfitnwt.com/crossfit_northwest_tucson/

I think ujang's design is OK as the x is implied but not there - the coneccted X's though arent going to win.

Sorry.

Thanks,
Jerry
13 years ago
jerryhill
United States
Hey Designer team,
I received this email from another Logo tourny user and thought it might help your process;
---------------

"If you don't mind me being nosy (it is a public contest, after all!) , I think that these designers should be pointed toward http://www.crossfit.com/. I think they'll pick up more of the community aspect and the grit of Crossfit from the website. It looks like the designers here think Crossfit is a sort of polo-shirted body-toning gym like a Gold's or a Curves. Maybe that's because they think Crossfit is just another gym. I'd point them to http://www.crossfit.com/ and tell them to bring out more of the grit, the grime, the tough work, the struggle, and the community teamwork.

I think you might get more interesting logos that way. Sorry if I'm being nosy. But Crossfit has made me a better athlete and I like seeing affiliates succeed!"

-------------------------
13 years ago
jerryhill
United States
"the grit, the grime, the tough work, the struggle, and the community teamwork."
13 years ago