Color Preferences
Black, white, grey, or a darker/steel blue.
Our Ideas & Additional Information
-Sleek & simple
-A black background with white, gold, or grey/silver font tends to feel more high end & exclusive
-Lean more towards thin, sleek, modern, masculine fonts rather than warm/friendly/feminine or classic financial institution-like
-Prefer a linear logo with the name next to it, similar to HomeAway (like the dual colors there) & Indu (but not as bright). We like the overall feel of Uber, Concord, and Italian Luxury (in the attachment)
-Key, door(s), roof, home, elements that make you think about homes or the world or worldwide
-Logos that communicate interconnectedness and exclusivity that comes with being in a trusted network/club