Hi, thanks for your submissions. The initial brief has been updated - I'm looking for an emblem to represent finance for cars, trucks, equipment. Have also uploaded some sample images I found on the net for reference. Maybe something to do with wheels (e.g. car wheel, truck wheel, machinery cogs/sprockets, tractor wheels etc) or maybe a silhouette montage of a truck/tractor/car (see sample of aminals montage). From your own portrfolio, the logo created for Finndel has this concept - shows abstract graphic of a car - has a dynamic/contemporary and clean feel. The creativity behind the emblems for JT Photography and Evolutionise also appeals. I'm looking for more than just a different font & colour for the company name. Thanks.
Hi, just following up the train of thought from previous feedback. I like the "link" effect, but inclined to think a bit more "abstract". I did a couple of web seraches a nd here's a couple of links to give an idea of the "link" concept:
Not sure how the car, truck grahpic could be incorporated (but maybe i'm being too ambitious). Also (as per brief update) happy to consider a more modern font and even different colour combination, say blue with black/white.
Also,here's some links from a web search to give an idea of what i'm looking for - like the uncluttered clean lines, 3D effects, slightly abstract:
Hi BL-Tami - very much the right direction. I like the way you've incorporated all the elements. The slogan needs to have more emphasis that the "Australia Pty Ltd" so the slogan should be bigger (maybe bold) and the "Australia Pty Ltd" could be a little smaller. I think thr graphic needs abit more "definition" especially if used in preint - might be hard to re-produce. Overall a great result -thank you. I'll think over it and come with nmore feedback shortly.
Here's update. Revision for the text as latest brief. Also refined the logo, and make it easy to print in color and in black/white or one color. #99, #100
Hi thanks for revision. I took a print out and the graphics just get lost, although #100 shows best contract to make out images. Lets try invert colour combinations (white on black).
Need to somehow combine elements of entries #69, #74, #99.
Hi BL-Tami. I think the format of graphics in #74 works best for clarity (much as i love #98).
Can we try the font in "Link" to be same as for "credit" please?
Also please revise as follows: 1. blue colour font to be slightly deeper shade 2. the "i" in creditlink to be lower case, and the "dot" to be blue 3. the "dot" in "link" to be black 4. in the slogan the words "Vehicle" , "Equipment Finance", "business" to be black. The word "your" to be blue, bolded and italic. The "&" symbol to be blue and a blue "swoosh" underline under "your business" 5. the graphic to be the circle format in #74. Let's try white shape on black background
If you need to email me direct, feel free - david@creditlinkaustralia.com.au Thank you. David.
Hi Tami, thanks for lates #109. The colour works better, but consensus here (from my sample group) is that #107 works best.
Final revision please: 1. blue colour font to be more like the darker blue colour in #75 2. font for "CREDITLINK" should uppercase (like #101) and also in "modern" font and italics 3. the "i" in CREDITLiNK" to be lower case, and the "dot" to be blue 4. the "LI" in "LINK" to incorporate the "dot" (like #74) with the "dot" in to be black 5. slogan should have capital letters - "Vehicle & Equipment Finance for YOUR Business" 6. slogan should be black colour, except "YOUR Business" should be blue 7. "Australia Pty Ltd" should be black colour