Slogan

Smart Toys. Smart Kids.

What We Do

Online retailer of specialty kids toys.

Industry

Top Three Things to Communicate

#1 - Humor / Fun / Whimsy
#2 - Specialty Toys / Educational Toys / Smart Toys
#3 - Professional / Trustworthy

Our Target Audience:

Male & Female parents in their thirties and forties throughout the United States. They generally work in professional trades or stay at home with kids/homeschool. We sell specialty toys only. Income is usually upper middle class.

Color Preferences

Tend to like a variety of text colors in primary colors on a white background. Generally prefer primary colors over pastels. Colors we have preferred have been Navy Blue, Orange, Brown, Green.

Our Ideas and Additional Information:

A competitor of mine has a similar name and here is what they did: http://fatbraintoys.com/