Cranston IT Logo Design Contest

Cranston IT has selected their winning logo design.

For $400 they received 333 designs from 62 different designers from around the world.
Contest
Logo Design Brief
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phcranston
United States

What We Do

We provide complete Macintosh IT services to residential and business customers.

Industry

Technology

Top Three Things to Communicate

#1 - We specialize in Apple Macintosh Computers
#2 - We can be their total IT support Company
#3 - We are the largest Macintosh IT company in the area

Our Target Audience:

High Income Homeowners, Small to Medium Size businesses. Our users tend to be highly educated with high incomes. Many own their own businesses. Most importantly they are all Apple computer users. Our business targets the Mac community.

Color Preferences

I want to stick with our current color scheme of blue and green:
Green - Pantone 354 U
Blue - Pantone 287 U

I'm updating the color scheme to also include silver or "brushed aluminum" color. I would like to continue to use blue and green but it occurred to me that Apple products use a lot of aluminum and that color may bring another dimension to the logo.

Themes

Modern
Masculine
Simple
Necessity
Expensive
Sporty
Adventure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs

Entries
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Discussion

Discussion

phcranston
United States
#1 This series of logos looks too plain. I'd don't want a slogan or tagline in the logo. That's too busy for my tastes. The "Specializing in Apple Computers" needs to be implied. Also I think I may run into Copyright issues with Apple for using the actual words "Apple" or "Macintosh" in that way.
13 years ago
phcranston
United States
#4 is my favorite so far. That is very clever and yet very obvious - Good Work.
13 years ago
zrox
United States
Reminder to all: Entries infringing on Apple or Macintosh copyrights will not be allowed.
13 years ago
phcranston
United States
#9 I like the concept but I think the "apple" is too close to the real Apple logo. Apple is very particular about their copyright and I don't want a logo that gets me into trouble with Apple.
13 years ago
phcranston
United States
@zrox - Thanks for your help on the copyright issues. I certainly don't want a logo that infringes on other's trademarks.
13 years ago
phcranston
United States
#10 very nice. My only concern with this logo is can the letterform mark stand on it's own. There will be times when I want to use the letterform mark all by itself and I'm not sure this would look good without the company name.
13 years ago
phcranston
United States
#33 I like the use of the 3 letters "CIT" for the Letterform mark. I'd like to see some more bold uses of those three letters. This use doesn't grab your attention.
13 years ago
phcranston
United States
I'm updating the color scheme to also include silver or "brushed aluminum" color. I would like to continue to use blue and green but it occurred to me that Apple products use a lot of aluminum and that color may bring another dimension to the logo.
13 years ago
phcranston
United States
The submissions are getting better and the choices are getting harder. Thanks for all the great effort.
13 years ago
designer
United States
Hope this one gets extended...
13 years ago