couplesLogo Design Contest

Logo Design Contest
Contests / couples

couples has selected their winning logo design.

For $375 they received 951 designs from 134 different designers from around the world.

Logo Design Brief

Client
Japan
Slogan
Memories of Two, Always with You
What We Do
"couples" is a communication app for couples where you can look back on precious moments with your partner. All of your memories with your partner will be organised into single timeline. couples will automatically create a beautiful slideshow (like Heyday) and select a date to look back at what you two did in the exact moment. There are other features such as: creating album, calendar to plan events, Q&A to get to know about each other, and also messaging feature just for the two.
Industry
Internet
Color Preferences
- Red (#e11d1d)
- White (#000000)
Our Ideas & Additional Information
- Please try to avoid the bottom of "p" and the top of "l" of the word couples to popup, and make the letters of the "couples" lined up beautifully. As an example, please take a look our corporate logo. You can see that the top of "k" is shorten. Our corporate logo can been seen here: http://eure.jp/
- If you use cursive letters or script too much, Japanese users will not be able to read. Therefore, please make the letters used on the logo easy to read.
- The app will be used by young couples and adult couples (age range 25~30), therefore, please don't make the logo too childish.
- We are a Japanese company, but we will cast TV commercials and you logo will be seen by millions of people. This contest is a big opportunity for your design to be seen by many people.

*** Things to Think About ***
- It will be difficult for male users to use the app if you use heart or cupid or something like that. Please make sure not to use heart or cupid if possible.
- If the logo (and icon) becomes too cute, it will be difficult for make users to use the app, so please don't make the logo (and icon) cute too much.

*** About Icon ***
- Please make the motif "c" and create a simple & beautiful icon.
- The icon does not have to use "c", but please make sure not to use heart and make it girlish.

*** Attachment ***
- We have attached a sample design of our app. Please try to use them as inspiration for you to design the logo (which will be shown on login screen of the app) and app icon (for iPhone and Android).

*** What we expect from you ***
- Logo Design
- Icon for Smartphone App (iPhone + Android)

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Discussion

 
Client
Dear everyone,

First of all, thank you very much for your participation and your works!
We are happy to see a lot of logo/icon design coming in :)

To help you design a logo/icon that we're looking for,
we have searched for some inspirations for you:

~~~Logos That We Want~~~

Like the first 3 logos listed below,
we want you to play with the font a little and show slight originality.
Maybe you can make 1,2 letters a cursive letters or something, and play around "a little".
(But make you not to over do it and make the logo complex & hard to read.)
Also, Please don't just select a font and just type "couples", because we can do that.

- play a little with the font and customize (we really like this)
 http://logopond.com/gallery/detail/200421
- customized font / includes an eligible cursive letter
 http://logopond.com/gallery/detail/212566
- customized font / includes an eligible cursive letter
 https://vine.co/logo

~~~Other Inspirations~~~

- The A has some originality, but is also eligible.
 http://logopond.com/gallery/detail/213123
- The font looks cute
 http://logopond.com/gallery/detail/190046
- The ll and y looks really cute
 http://logopond.com/gallery/detail/206468
- The font is cute (the letters are lined straight & doesn't have that much of top and bottom part shown)
 http://logopond.com/gallery/detail/211845
- The font is cute (the letters are lined straight & doesn't have that much of top and bottom part shown)
 http://logopond.com/gallery/detail/205564
- Cursive letters eligible enough for Japanese (non-native English speaker)
 (the letters are lined straight & doesn't have that much of top and bottom part shown)
 http://logopond.com/gallery/detail/208099
- The font is simple (the letters are lined straight & doesn't have that much of top and bottom part shown)
 http://logopond.com/gallery/detail/201382
- The set of icon and the logo is really cute
 http://logopond.com/gallery/detail/197316
- The letters are lined straight & doesn't have that much of top and bottom part shown
 http://logopond.com/gallery/detail/182470

In conclusion,
1. The logo must be simple and have a playful accent to show originality.
2. Please provide us with few options (circular font, sharp font, bold font, thin font)
because we our thoughts about your logo may change by providing options.
9 years ago
 
Logo Designer
Junita

register_sample.png, 814KB

did you take the photo or was it licensed from a stock site
http://www.shutterstock.com/pic.mhtml?src=PS5DwrRy6S3EBRIUs8iKRA-1-1&id=140449900
9 years ago
 
Client
Dear everyone,

First of all, thank you very much for your participation.

We just ranked about 400 logos that have been entered on our contest,
please take at look at the remaining logos for inspirations.

To give you a general feedback,

1. We still see some complex logos, we are looking for more simple with small originality.
2. We don't want any Italic font, it makes the logo too cool, so please don't use Italic.
3. If possible, we want "c" to be more unique (but not too complex).
Please take a look at "v" and "p" of the logo below:
- Vine - https://vine.co/logo
- Path - https://path.com/login
4. Make the bottom part of "p" shorter, and the top part of "l" shorter.
5. We want the font to be a little round. Like Kickstarter (https://www.kickstarter.com/help/style_guide)

And please don't try to do 1~5 all at once and create few patterns of logo that is well balanced.

Thank you very much in advance!

Junita
9 years ago
 
Client
Dear everyone,

We were searching for some fonts for "c" and we found a "c" like below:
https://www.dropbox.com/s/nf9ci973h1772q0/c.png

Since we might use the "c" for smartphone app icon,
we want to make the "c" cute and original.

It would be great if you can make the "c" little more cute and original
like the sample above.

Thank you very much in advance :D!


Junita
9 years ago
 
Client
Dear everyone,

First of all, thank you very much for your participation.
We are really happy to see everyone's logos coming in!

We believe we would like to make the "c" of the logo more unique, but simple and cute.
We have searched through internet for all kinds of "c" for your inspiration.
https://www.dropbox.com/sh/8qnubscrdv16xj1/lX7yG80QYk

Please make the "c" more unique (but not complex) so our logo will have an identity.

Thank you very much in advance :D


Junita
9 years ago
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