Color Preferences
We are open to color choices. We have a tendency to gravitate toward the cooler side of the spectrum, but would like to see a multitude of options given we will use the logo to lead our re-branding and subsequent identity package.
Our Ideas & Additional Information
We work exclusively with laundry, so incorporating a washing machine or washing related imagery (water, soap, bubbles, droplets) makes sense. I'm hesitant to lead in too specific a direction because we'd like to see a full range of concepts. We do enjoy the idea of having a symbol to work in conjuction with the words of the logo because we can then use the identifying mark in other areas of design and branding.