What We Do
A new tour operator company operating in Northern Belize. We are a sister company of a conservation NGO - profits from the tour operator are donated to the NGO to support conservation management in the protected area (Corozal Bay Wildlife Sanctuary). The protected area is home to traditional fishing communities, manatees and dolphins, as well as many species of fish and sea birds, all of which are supported by the sister company NGO.
We plan to run a variety of different tours including: fishing tours, wildlife tours, sunset tours, luxury BBQ tours, and reef snorkeling tours.
Our primary target audience is middle-class US Americans (and to a lesser extent Europeans) aged between 30-50y/o (with or without children) without isolating travelers and groups of younger people (25-30y/o) seeking adventure.
Green (RGB=119, 199, 97)
Light & Dark Blue (RGB=37, 150, 166) & (RGB=0, 71, 115)
Orange (RGB=255, 148, 21).
Our Ideas and Additional Information:
The protected area tours will take place in is home to much and varied wildlife. This includes manatees, dolphins, and turtles, as well as many different fish and sea bird species (roseate spoonbills, brown pelicans, many different species of heron/egret etc.). The area is also rich with coastal mangroves. Incorporating some of these species into the design would be a plus.
The tour operator company (this design competition) is a sister company to the NGO co-management partner of the protected area (the Sarteneja Alliance for Conservation and Development, SACD). Attached is a copy of the NGO logo - we DO NOT want a copy of the NGO logo but some affinity between the logos would also be a plus. (The colors listed in this competition (RGB color comp.) are the same as used for the NGO logo (with the orange added for this competition) - we believe this could be a good way to show the connection between organizations but this is open to creative interpretation.
We have attached one design created by a local graphic designer to help provide design options for candidates.