Coral Reef Swim SchoolLogo Design Contest

Logo Design Contest
Contests / Coral Reef Swim School

Coral Reef Swim School has selected their winning logo design.

For $275 they received 84 designs from 10 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Teaching kids to be water smart from the start
What We Do
Coral Reef Swim School is a premier indoor swim school catering to the needs of all ages and abilities, 3 months to adults.
Industry
Sport
Color Preferences
We want the logo to embody the essence of a real coral reef. Think Finding Nemo when Nemo first wakes up in the morning and pokes his head out the anemone. Pinks, Oranges, Greens, Purples, Teals, Yellows. Bright, colorful, and fun. Can use blues too, but not as predominate color scheme.
Our Ideas & Additional Information
We want to keep our logo more towards the theme of a coral reef without any blatant swimming icons because swimming opens the door to many more activities than just competitive swim teams.
While our target audience is the 6 month to 6 year range, we don't want the logo to get too cheesy or little kidish because we don't want to turn away older kids, competitive swimmers, or adults.
If it helps to understand the feel we are looking for, feel free to click around our website: www.coralreefswimschool.com.
Themes
Colorful
Luxury
Modern
Refined

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Discussion

 
Client
Great first 24 hours of responses. The fun colors and fonts look great! You've given me a lot to think about. At first I wasn't sure about including the slogan in the logo, but now that I've seen all your designs it's growing on me (maybe we could do one without just so I have an idea of what that looks like too?). I'm also still trying to decide on layout/orientation; I like both the stacked and side-by-side designs. I think I'm leaning towards side-by-side. Can't wait to see what else you guys come up with or what other designers might bring to the table.
9 years ago
 
Client
I have decided on the side-by-side unstacked layout for our logo. This is why I have moved all other logos to not interested. I am still debating on whether or not I would like the slogan in the logo, though I am leaning towards taking it off.
9 years ago
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