Copy Birth Certificate Logo Design Contest

Copy Birth Certificate has selected their winning logo design.

For $400 they received 117 designs from 40 different designers from around the world.
Contest
Logo Design Brief
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Christian Hunter
United States

What We Do

The online service connects its users either directly, or indirectly (through a third-party) to a source that can provide them with a copy of their original birth certificates (sometimes for free).

Industry

Internet

Top Three Things to Communicate

#1 - A sense that the visitor will go directly to the source (no frills)
#2 - Confidence/trust that we won't misuse their information
#3 - High-tech: we are a free (usually) service because of our tech

Our Target Audience:

60% women, either young (14-24) or older (50 years old+), less affluent, minorities.

Color Preferences

I'm always drawn to rust orange, black, and white. However, I'll let you all dream up the right color scheme, just don't show me purple!

Our Ideas and Additional Information:

no

Themes

Secure
Feminine
Necessity
Economical

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
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Contest Entries

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Discussion

Discussion

Christian Hunter
United States
Hey all, thanks for participating. Let me say that I'm not a fan of the magnifying glass; I think it's just too overused in the records space, and also doesn't exactly convey "high technology". I like the font and simplicity of hte first example, however, while it's clear to me what the graphic is, I don't think users are going to understand those as pages (and I don't really understand the foot either...maybe that's something they're doing at some hospitals, but a seal would be more recognized as birth certificate related than a baby foot).

I'm not going to think too hard about this just yet, but just wanted to give my two cents.

Thanks,

CH
13 years ago
NancyCarterDesign
United States
Hello! Here are some hints for getting the most out of your contest:

~~ Rank designs daily -- this will encourage more participation.
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monitary means of showing apprecaition for designers hard work.
~~ Designers earn points for ranked designs. We like to earn points.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914
13 years ago
Christian Hunter
United States
Ok, we're gettin down to it. Great submissions, thank you all for your participation.

So here's some last-minute input and requests:

1. MPNH, I put you in #1 slot because I really like what this mark COULD BE. However, I don't think I'd leave it in the position it's in unless we can get there on a few things: color (too "Halloween": I'd like to see a handful of different, more web 2.0 friendly colors)

2. Glorious Kids, I didn't think I'd like "files" in the logo, but this comes very close to working. I don't like two arrows (one should suffice), and would like to see some different colors (and treatments: maybe try certificates, or something a little more abstract like just the arrow and....well, I don't know and don't want to stifle creativity)...

3. sethdesign, I really dig your logo, but I'd like to see some different colors and maybe fonts that are a bit less masculine?

I LOVE the teachings from this site/guide: http://www.webdesignfromscratch.com/web-design/web-2.0-design-style-guide.php

Please have a look, I'm ready to pick a winner, and I've got about 15 more logos to go! To have a look (and maybe a go) at another I'm running, check out my contest now for "vital.com".

Thanks,

Christian Hunter
Austin, Texas
13 years ago