Cool Flow Logo Design Contest

Cool Flow has selected their winning logo design.

For $275 they received 51 designs from 14 different designers from around the world.
Contest
Logo Design Brief
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jmlydonlogo
United States

What We Do

We clean the heat exchangers on large yachts.

Industry

Service Industries

Top Three Things to Communicate

#1 - Professional
#2 - Modern
#3 - Luxury

Our Target Audience:

We need our logo to appeal to owners and captains of large yachts/super yachts.

Color Preferences

Caribbean blue, light blue, white, waves, open to other colors that go well with the blues.

Our Ideas and Additional Information:

Would like to incorporate some kind of yacht graphic maybe with icicles or snow flake some kind of play on the cool part of the name. I would like the logo to suggest some kind of movement since the word flow is in it. Logo must be clean professional and appeal well to our target market.

Themes

Luxury
Elegant
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

jmlydonlogo
United States
Colors are looking good. Other than that, the first three have a decent looking yacht but I need to see more examples, not sue why only 5 have been submitted. Please feel free to ask questions for more direction if needed.
8 years ago
jmlydonlogo
United States
I have updated the contest brief, we are now also interested in seeing concepts for lettermark and wordmark type logos.
8 years ago