Cool-Down Beverage Logo Design Contest

Cool-Down Beverage has selected their winning logo design.

For $400 they received 76 designs from 14 different designers from around the world.
Contest
Logo Design Brief
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john.steele
Canada

Slogan

Don't just chill out...Cool-Down

What We Do

We manufacture Margarita/Bellini/Daiquiri Mix..The Cool-Down name is in a Corbett Font. Email me at john.steele@cool-down.ca for the font or look at www.cool-down.ca

Industry

Manufacturing & Wholesale

Top Three Things to Communicate

#1 - TROPICAL feeling: Palm Tree/palm leafs/ maybe fruit.
#2 - FUN! : parrot holding a margarita, sun
#3 - BUSY LOOK IS GOOD! surf board horizontally with name in it-with a shark bite out of it.

Our Target Audience:

People who drink iced alcoholic beverages, women mostly, gay men, and anyone who wants something different to drink, other than a beer. SURPRISE ME WITH YOUR CREATIVITY. .

Color Preferences

Bright tropical colors...this product represents the the kind of drink a person would like to be drinking while laying on beach somewhere hot and tropical.

Our Ideas and Additional Information:

www.cool-down.ca
-I would like to have the logo on a white background
-I deffinately want an animated parrot holding a Margarita, whether its spilling or not is up to you.
-I would like a Palm tree or palm leaves with a sun in the background would be nice.
-I'm thinking that a surf board horizontally with a shark bite out of it ( Cool-Down Logo and tag line on board) just an idea.
-Most of all, just want it to be busy and tropical looking , and BRIGHT! Attention grabbing>These are just my thoughts...use your creativity and surprise me.

Themes

Colorful
Bright
Loud
Luxury
Expensive
Exotic
Sporty
Adventure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
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Contest Entries

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Discussion

Discussion

john.steele
Canada

These are a good start, I'm looking for the cool-down and the tag line to be in the surf board, maybe a shark bite out of board. I'm hoping that the palm trees or palm leaf with sunset behind and I am really, really looking for an animated parrot holding or splashing a lime green margarita. Take a look at this link, this is just a reference, I do not want an exact copy obviously...just a reference. Has to be on a white background. Thanks.

http://www.themargaritashop.com/TheMargaritaSD24mR01aP02ZL_500.png
13 years ago
john.steele
Canada
#6

I am looking for more than just the name...#1, #5 are starting in the right direction. please read the above comments. thx!
13 years ago
john.steele
Canada
#13 is looking really really good!!
13 years ago
john.steele
Canada
the surf board idea is optional...please use your imagination...blow me away with your ideas. thx!
13 years ago
The Fatkid
Germany
Hi John - just so you know... you can give feedback on each individual logo by double clicking on the design.

And read this by bugy... it will help you to understand how LT works!
https://logotournament.com/forum/general_discussion/914
13 years ago
ibot
Indonesia
Hi John,
Did you extended this contest for accept new entries or just to give more time for current 1st rank to improve his designs?
13 years ago