n a nutshell here's what we would like to see: :
Please take a break from submitting concepts with stars. :-) We are not sold on using a star. If we decide to go with a star we have plenty to choose from and develop. Thanks for all of the options in that area.
Please ask me questions if you need to. I will make myself available for this. Our mark is a foundational part of our business model.. Let's review a bit what we'd like to see::
A symbol that represent a new, fresher, more authentic, easier, more enjoyable way of doing business
A symbol that represent a global feel; a universal appeal: perhaps even a bit spiritual without being a religious symbol (we teach principles-based business concepts and approaches)
There needs to be an ease to it, an "Ahaaaa" feeling when you connect with it (our client are at a point in there lives where they want to serve and make a difference not go out and sell, sell, sell, or push, push, push, to build their businesses....they want to build there businesses using the same values that have lead them to want to give back and make a difference. So, we want the symbol and color story to represent that.
Perhaps (one idea) a symbol that represents community of like-minded, contribution-centered, make-a-difference business people that you know will work to serve you not sell you
A symbol with an artistic flair...this is important to us...we want it to express that it's okay to do things differently and be able to be in business and express yourself even if it doesn't look like tradition business
Also, I uploaded in the contest brief some possible color options (other than business blue) that might help you.
I hope all of this helps.
Please remember that we will be using this mark in many different types of media so shading or gradient in the colors wouldn't work
Thanks again for all the work you have already done. I'm looking forward to seeing the logo we absolutely love!
This post was edited on February 16th, 2010, 1:15am