Top Three Things to Communicate
#1 - We're i.t. professionals that understand small business
#2 - We communicate what's going on and what we're doing. We're transparent. Nothing is hidden from our clients.
#3 - We have integrity, a passion for excellence, and are professional.
Our Target Audience:
We target small to medium-sized businesses who do not have an internal I.T. resource to provide regular or emergency I.T. support and troubleshooting. Our goal is to provide regular long-term strategic i.t. support. We work with our clients to make them successful by leveraging their current and future technology. Here is a blurb from the website I'm currently working on:
"WE KEEP i.t. SMALL
As small business owners ourselves, we focus on spending the right amount of money for the right solution. Whether it's for I.T. or paper cups. Does it take a fancy management consultant to figure that out? Of course not! We take the same approach with our customers. We charge less and provide more than our competitors. And I guarantee we'll know more about your business needs than they ever would. Now that's a solution that makes sense.
WE MAKE SURE YOU HAVE A PLAN
Let's face it: solving technology problems can be frustrating and time-consuming. Ever have the feeling you were getting burned by a service provider? That's probably because they didn't tell you what was needed or how much it would cost until they handed you the bill at the end. Whether we're providing technology assessments or fixing current problems, we make sure you know what's going on. We communicate our plan so that you can make yours. We tell you how much it will cost and get your approval before we start. Most importantly, we work with you to take the question marks out of i.t. We focus on the long-term solution, because that's where you're headed, right?"
I am currently thinking that a pale or light blue would be nice as one of the colors. I like the idea of the calming nature of light blue. Additionally, I really like burgundy and wine-colored hues, because personally I am a huge fan of red wine. Not sure if the two colors (burgundy and pale blue) go together, so I am definitely open to other suggestions. Also, light blue is the eye color of each of my sons, so there's some symbolism there.
Our Ideas and Additional Information:
"Connafinn" is a combination of the names of my three young sons: Connor (CONN), Aidan (A), and Finn (FINN). "IT Management" is what this business is all about. I think I would like the name "Connafinn" as part of the design near a logo. "IT Management" is optional, but I like the idea of it being included. "Connafinn" should definitely be larger than "IT Management" in terms of font size. One idea I had is to make "Connafinn" a different color from "IT Management". I played around with "Connafinn" on one line and "IT Management" underneath it, and that seems to look nice, especially if the font sizes are set so that they make a nice neat block. While researching fonts, I found that I liked mixing Uppercase and Smallcase lettering. However, one of my trademarked phrases for the business is "We keep i.t. small." I like the idea of keeping the i.t. in lower case because it makes the point of the sentence, but I can't seem to make it look very nice. For fonts, I am open, but did like Copperplate Gothic Bold, Avenir Book, and Akzidenz Grotesk Bold. I am completely open to fonts and welcome your creativity. Mainly, I'm looking for a clean-looking "solid" font that conveys strength.
I am looking for some kind of emblem or insignia to be included with "Connafinn IT Management". I'm really having a hard time visualizing what I'd like so I'm looking to you to be creative. It could be an animal or something more abstract.
Words that are important for my company: Communication, Professionalism, Integrity, Partnership, Passion for Excellence, Teamwork, Transparency (in terms of the work we do for our clients; we don't keep things secret!). The logo should be distinctive, identifiable, and timeless. If the logo is abstract, I don't think I want to see triangles or boxes. It should flow. I have a personal love for the ocean and water-based things (lighthouse, boats, etc.) but that doesn't have to be part of the logo. The last part of the name is "finn", so that also brings ocean creatures to mind. But sharks can be so overdone, if you know what I mean. Just spitballing...YOU ARE THE CREATIVE ONE, so BRING YOUR IDEAS!!!