Comstock STEM AcademyLogo Design Contest

Thank you. I'll prepare source files within next hour or so. Talk soon

I can get on board with this. Thank you.

...just one more slight modification on all three outer corners, to balance the white,...on this entry I've just slightly more rounded the dark blue frame in those corners to balance the whole thing better.

...same as #228, but outside corners of green and orange fields slightly softer/rounder, to follow the blue field corner mod.

Done,...check out entry #228

#224 is a bit sharp in the corner, but this one has a little too much white in the corner. It's subtle... if you can get somewhere in the middle, that's my pick.

Thank you!

...one more solution for that corner on #227,..maybe the best one.

Hi,

I'm glad to be of assistance, since I really enjoyed working on this design, and your feedback was very constructive,...I believe this design is perfect for the academy,...very satisfied with it.

I've just uploaded few revisions on the blue corner,...#223, #224 and #225, wit this corner segment enlarged to be more visible (my suggestion for you).

Okay... I think we're closing in on being final.

I'd like to see the little wedge of blue in the lower left corner removed.

Then, I think we're ready to declare this our winner. I'm going to work with the type to create our finalized version, but I don't want to take up much of your time playing around with all those possibilities.

Thank you very much for your willingness to work with us. My team certainly found this to be a good experience.

...explored few more layouts/font options on #219/#220 and #221/#222

Great. Talk soon

Thank you. I will share with the team and get back to you.

Here it is. I think I've managed to simplify the whole thing, while keeping the line flow within the cube and inbetween the three segments, making them "work together". Other font options on #216, #217. Thoughts? Thnx

Thank you,...I'm testing few options. Be back soon

I've uploaded a sketch. IMG_8201.jpg

I think I got it,...let me see what can be done. Be back soon with mods

Here's what we're thinking...

Can you try to remove the elements / lines that make up the circle. The thinking being that the circle in the cube adds more complexity than is needed.

Lose the wedges in the corners, so that the leaf / ripples / terra forms occupy their entire section of the cube / hex.

In doing that, many unnecessary lines will be removed, and we will hopefully have a more simplified design.

This current version might look okay as a 2 meter tall building entrance, but will be that much more busy on a business card or a small social media profile picture.

Does that make sense? I have a sketch I can share if that helps.

Glad to be of assistance.

Let me know if I can help with anything else.

Yes. Thank you. We will be meeting shortly to look at revisions. This is helpful.

...this font option might be unique approach complementing the logo icon style.

...more saturated dark blue (towards navy blue tone) on entries #206, #207, #208

Glad you like it,...it just came to me,...sometimes you need to step away from design for a while, and look at it with fresh eyes.

We're really liking what you've done with the image side of things. This is really strong!

..cube, with elements of Water, Land, Life in it (or on it's sides),...version with some texture added on entry #191.

Thank you. I'm not sure this is the answer either, unfortunately.

No issue there,...we're here to explore options, and elimination of non-perspective directions is part of the process.

Thank you for the constructive approach so far,...it has been useful to develop some cool looking designs.

Done,...I've explored both layouts and variations,...check out entries #176, #177, #178, #179. Thnx

The circle inside a hexagon isn't working for us. I think we can abandon that concept. Thank you, though.

Let's lose the text on the outer edge, and isolate the three textures / themes. Perhaps they are encircled?

Text to the right side of that? Underneath?

...one very simple intervention on basic design, by adding light in negative space in different positions, signifying different things. 1. On blue/water it's a presence of a lighthouse, 2. On orange/land it's a presence of a Sun element, without depicting the actual Sun, and 3. On green/life light shine on a leaf indicating presence of moisture/water, emphasizing the lifesegment even more (basicaly giving it life). Alternative layout on #162. If you prefer emblem form, we can test it there as well.

Note: Some marketing research have proven that presence of light in any visualisation/design, increases positive response to it somewhere between 20-30%.

...the simplest form od light integration into this concept.

on this entry there's an indication of the lighthouse, but without obvious representation of it,...light in the negative space also lights up the entire design and gives a bit of positive, inviting vibe.

Hi,

I've explored few options with light/sun symbol incorporated. On #152 there's more obvious lighthouse element, but you've said the key thing here - we don't want to make it too busy with loads of details, which can make the entire design look like a big blur when scaled down, or observed from a distance (on the academy building, for example),...apart from symbolism, instant visibility/clarity is quite important when it comes to establishing recognizable visual identity - it's crucial thing for commercial brands, but not much less important in this line of work. Practical use of the logo (visual identity) is very important to have in mind at this stage of creating it,...clear lines, nice readability and simplicity in its form is advisable, if you want to stand out and why not to mention, to cut costs of practical logo applications across different media (building signs, print, web, apparel embroidery, etc....).

Hope this little analysis helps. I do have an architectural background and years of experience in marketing and brand creation, so I hope you can take something usful out of all this.

Let me know if I can be of further assistance.

BBB

I'm really intrigued with the idea that a leaf can be used in three distinct ways. I'd like to explore this.

We live in Michigan, the Great Lakes State. We have lots of lighthouses. I wonder if including a lighthouse along with the blue leaf/wave could lead people to "see the wave."

Would that be making it all too busy?

Likewise, for the orange, could there ever be a way to incorporate the sun, so that the leaf looked more like a desert dune, or a rolling wheat field? Could you give it texture to look like sand or grass / wheat / grains, etc.?

Thoughts?

...version with hexagonal outer shape,...blue tone variation on entry #147.

...more geometric linework (same thickness),...less dynamic then the one on entry #135.

Less saturated colors on entry #145.

Definitely worth to be explored...

Let me know if I can be of furher assistance, and I'll upload if something fresh comes to mind. Thnx

Thank you! I noticed this opportunity as well...

I've explored this concept a bit more. On this entry, lines on the Land (topography surface) / Water (water surface) / Life (leaf) symbols flow into each other, creating basicaly one connected composition, both visualy and symbolicaly. Might be interesting,...less saturated colors on entry #136.

Done,...check out entries #126 (more simplified, and #127 (with the outer circle)...

I've still kept it clean, with flat colors in the same tone for each color.

Thank you for the feedback. Let me see what I can do. Be back soon

Maybe add the outlines to the big outer circle? like in #59

in the orange section... maybe lines that reflected a topographical map? the layers of earth / strata?

Yes, it's symbolicaly multilayered, while keeping it visualy simple,...and it works well (doesn't loose symbolic value) even without the color difference, as monochromatic version

I love your thinking. My mind sees leaves, but I can totally see where that same image can be applied in different ways.

!!

...one option with STEM as a focal point, but connected to Water/Earth/Life symbolism by color,...alternative version on #101.

Also exploring some other ideas,...will upload as soon as done. Thnx

BBB

...another concept with very simple symbolic elements incorporated: 1. Water - blue waves, 2. Earth - green leaf/meadows, 3. Life - orange wing/s,...classic layout on #98.

...cleared/simplified version of concept from #59/#61,...alternative color scheme on entry #96.

I'm here if you want to explore more options. Also made few more fresh ideas, but not technicaly able to upload if not ranked somewhere,...new rules on LT.

That's one approach...

I've used up all 5 of my available upload slots at this point,...for further mods and ideas you'll need to rank one of my entries (anywhere,...just put any number on it), so I'll be able to upload more designs. Thnx

BBB

...classic layout with detachable logo icon.

...emblem form design with hexagon incorporated and colors addapted.

Also somewhat simplified in comparisson to #59,...better readable

Hi,

Thank you for the feedback,...let me see what I can do based on your input. Be back soon

Yes. Where the colors are concerned, I think that terra is the color that would want to be orange / terra cotta (stripes on the left side are what I'm interpreting at the "earth" portion of the mark). Leaf is perhaps better being traditional green?

I like this... We have a small group that is reviewing the submissions. One of the people in the group is drawn to the hexagon shape.

Any chance you could revise something like this while incorporating a hexagon rather than a circle?

Emblem form design of concept from entry #58

...very simple, semi-abstract representation of Earth/Water/Life concept. Design follows the modern design of a building