What We Do
Three main things we do: 1. High quality (video-rich) content in affordable, digestible and high-impact/applicable segments. Content has a focus on personal stories of caregivers with experience. 2. Content, community, and resources that are primarily focused on the Caregiver (not the care recipient). 3. Peer Community: an interactive, safe space for everyday caregivers to learn about caregiving from each other’s story/experience.
Target audience: Family Caregivers (adult children, spouses, other unpaid caregivers--mostly female but enough male we don't want to alienate/exclude, many ages, but mostly 45+ years old) who are frustrated, overwhelmed, proactive, technology-comfortable, problem solvers who want help—and who would thrive in a community. These family caregivers live in the US & Canada, speak English (we’ll help anyone who finds us, but target the US/Canada).
Muted Blues, Muted Greens, Slate Greys, Black, White, maybe some hints of purple