2016 MPRA Conference and Expo Logo Design Contest

2016 MPRA Conference and Expo has selected their winning logo design.

For $375 they received 91 designs from 12 different designers from around the world.
Contest
Logo Design Brief Hide
parksandrec
United States

Slogan

Building on a Solid Foundation

What We Do

We are a city agency that provides parks and recreation services and facilities to the community. This logo is for our statewide conference.

Industry

Sport

Top Three Things to Communicate

#1 - Convey Columbia MO as a desirable location for statewide conference
#2 - Brand conference as a learning experience
#3 - Attract conference-goers, capture their attention

Our Target Audience:

Parks and Recreation professionals from the entire state of Missouri. This logo is for our statewide conference, which is planned to provide education, training and networking opportunities.

Color Preferences

Would like to avoid yellow, pastels.

Our Ideas and Additional Information:

Logo needs to have six columns, to convey the idea of the columns at the University of Missouri. Should not be copied directly, however, an image is attached that would provide an idea.
Also these words need to be used:
Building on a Solid Foundation
2016 MPRA Conference and Expo

Themes

Classic
Commonplace
Sporty
Adventure

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs

Entries
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