This series is to reflect a little of the stats, analysis, and related. These squares are very techy-looking/graphs and charts so hopefully that look comes through. And the football I drew here is a real modern approach to reflect the techy thing again, but also to appear a little more masculine. I've seen a lot of "clip-art"-looking footballs submitted by others here and I think they appear too youthful, childish. Hopefuly this look will help qualify your target market and appeal to an adult male rather than a boy.