OK KoffieLogo Design Contest

Logo Design Contest
Contests / OK Koffie

OK Koffie has selected their winning logo design.

For $375 they received 317 designs from 23 different designers from around the world.

Logo Design Brief

Client
Netherlands
Slogan
proef het verschil, maak het verschil
What We Do
We produce social responsible coffee (Fairtrade, Utz Certified, Organic), we use energy efficient coffee roasting equipment (hybrid) with 80% less gas use, so low CO2 footprint.

OK Koffie = Dutch for OK Coffee
proef het verschil, maak het verschil = Dutch for Taste the difference, make the difference
Industry
Manufacturing & Wholesale
Color Preferences
green
brown
Themes
Colorful
Modern
Simple

Entries

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Discussion

 
 
Ok, my business partner looked at it and told me the logo was:

Too much logo, less seal/stamp recognition for sustainability see

https://www.google.nl/search?q=sustainability+logo&client=safari&hl=nl&source=lnms&tbm=isch&sa=X&ei=qZf1UZ33A4HDPJrygMgN&ved=0CAcQ_AUoAA&biw=1024&bih=644&sei=q5f1UZGvLojvOr6ygcAG

Too busy, it needs to be simple and clear.
11 years ago
 
Dear designers,

Please make less complex logo's. Look at it that I can make a little label or stamp, which I can stick or stamp on the coffee package.

Try to make it look like a seal/stamp or at least a logo which say it's sustainable.

Sometimes less is more. Look at Rainforest Alliance, Utz Certified, Fair Trade and so on. Simple, but oh so good.

Let your brains run, we only have one day left.

More examples:

http://www.flyinggoatcoffee.com/news/
http://www.larsringsrud.com/

http://www.harpak-ulma.com/packaging-solutions/food-packaging/legumes-and-cereals/legumes-and-cereals/coffee-beans-packaging-in-vertical-machine-vffs-with-unidirecctional-desgassing-valve
11 years ago
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