my entry: i am not sure if you are ok with full color so i just limit my colors to 3. i chose an emblem type as this can be integrated easily into the signage design.
i sort of like entries 23 (and also 24), but i think it needs to be refined. I am having trouble picturing how the word "coffee" can be transitioned out and replaced with the name of each building we go into (i.e. if we were to enter a building called the Olivia, i would like our name there to be Olivia On-the-Go). also, what would happen if the building has a longer name? i like the boxy shape that the arrow creates, but if the name of the building sticks out it will lose its effect. lastly, I would like to see some more options of this in terms of font, color, size, and icons (if we decide to show a coffee mug in our logo, i would expect it to look so good and delicious that our clients will want to pick up the logo and taste it).
Thank you for the feedback. Here is a revision on the previous entry. I instead created the logo in a longer dimension so as to accommodate the replacement names.
Here is the square version. I moved the arrow to cover only the text "on-the-Go" being the only text that remains the same anywhere the product goes. Thus making this as the standard name/icon for the product. How can it be used for other names? For shorter names this could retain the square shape, for longer names it could used as an icon. Example the horizontal signage could read in text MyBuildingABC On-the-Go and beside it the "icon" (boxed by the arrow "on-the-go") could appear. In this way there is a clear icon that the consumer can associate with the product/company.
I REALLY LIKE THESE OPTIONS, BUT I CAN YOU PLEASE SHOW ME ONE WITH THE COFFEE MUG ICON LOOKING MUCH MORE DELICIOUS AND QUALITY (THE ONE YOU CURRENTLY USE IS A BIT GENERIC AND SIMPLE).
ALSO, COULD YOU PLEASE SHOW ME THESE OPTIONS WITH A TO-GO CUP (INSTEAD OF THE COFFEE MUG YOU CURRENTLY USE).
LASTLY, I THINK THE ORANGE IS MUCH BETTER THAN THE YELLOW (WHICH REMINDS ME OF BEER).
Hi, I just read the feedback and i realized the contest is already finish. I think it is allowed that you can ask the designer of the logo you chose to do some more revisions on the design for your approval. And it is only after will the admin of logotournament will send the prize.
I really wish I could have read this earlier. At any rate, thank you and the contest was fun and challenging.
hi red, Thank you very much for these logos, i really like the direction this is going in. I have extended my contest for a couple more days and would appreciate it if you could show me some more options before hand so i can make my final decision. Some specifics for the next round: - i really like entry # 161, but i think it needs some work. Could you please show me more options of this to-go cup with a sleeve sayting "On-The-Go"? - could you please show me a bit different layout for entry 161, i really like the way you did the cup but would be interested in seeing some more options for the plaza (positioning, color, size, etc) - i am not sure i like the way you layed out the two shadow lines, could you please show me some options for this? - for our business cards and basic marketing materials, i would be interested in seeing one version with our full name olone - "Coffee On-The-Go" - i'd love to see you play around with the size and coloring of the coffee cup icon
Thank you very much and i look forward to receiving your new entries.