What We Do
Selling topsoil and clay to builders - home builders, municipalities, excavators - really anyone who needs it can buy it. The topsoil and clay is used as a material for elevation improvement, stabilizing unsuitable soils for building and levee zone construction. Topsoil is unprocessed with organic matter included and is used for landscaping etc.
They sell it in Louisiana where the rock is very expensive and they can use clay in place of the rock to stabilize the soil in place of rock to off set the cost of the project.
Color Preferences
Dark Blue, Light Blue, Yellow and Gold
Maybe clay colors: reddish orange, brownish red, brown, incorporated with one of the colors above.
Our Ideas & Additional Information
Simple, clean, polished appearance - straightforward and to the point.
We are open to a simple text treatment but also would like to see options with an icon incorporated. For icon art we think the following may be a good fit:
Excavator
Pull scraper behind a tractor
Clay stratas
Aerial view of a clay pit
Try some serif fonts and sans serif fonts, nothing too bulky or heavy.
If words need to be emphasized in the logo the most important word is "CLAY" then "COASTAL" and finally "KING"