One point I think is important is to retain 'first glance' readability so that your name 'reads' "compensate" first. Thereafter the reader can wonder about that little numeral 2, work with it a bit, and subconsciously 'make it their own'. I call it the 'aha factor' but the concept of viewer involvement leading to personal investment in the fuller concept is well documented in branding. It does, however, have to happen quickly and somewhat fluidly/seamlessly: if the viewer has to work too hard it becomes a source of frustration and if it seems overworked and/or contrived that becomes a negative not conducive to claiming personal ownership of the concept. We want the viewer to claim ownership, subconsciously at first and more fully later as they delve deeper into your site and print materials which, again, they will not do if they get frustrated from the start...
Hello! sorry for taking so much time on giving feedback, I really didnt know how to use this!!
1. THe font you used i like a lot. 2. i would suggest to play with the Co2 that is before "mpensate"... putting it in a different color, and font. and leaving the "C" in capital letter! 3. the numer 2 I would put it a little lower in order to avoid it from separating too much the word compensate. 4. in the slogan, I would change the word compensate, and put it as the logo, same color, and style!