Clutch Performance GroupLogo Design Contest

Logo Design Contest
Contests / Clutch Performance Group

Clutch Performance Group has selected their winning logo design.

For $325 they received 157 designs from 17 different designers from around the world.
1st
#152
6th
#149
8th
#154
9th
#151
10th
#147

Withdrawn

New
#150

Withdrawn

New
#148

Withdrawn

New
#140

Withdrawn

New
#137

Withdrawn

New
#136

Withdrawn

New
#113
Prefers others.
#157
Prefers others.
#156
Prefers others.
#155
Prefers others.
#153

Withdrawn

Prefers others.
#146
Prefers others.
#145

Withdrawn

Prefers others.
#144

Withdrawn

Prefers others.
#143

Withdrawn

Prefers others.
#142
Prefers others.
#141

Withdrawn

Prefers others.
#139

Withdrawn

Prefers others.
#138

Withdrawn

Prefers others.
#135

Withdrawn

Prefers others.
#134

Withdrawn

Prefers others.
#133

Withdrawn

Prefers others.
#132

Withdrawn

Prefers others.
#118

Withdrawn

Prefers others.
#117

Withdrawn

Prefers others.
#114

Withdrawn

Prefers others.
#112

Withdrawn

Prefers others.
#111

Withdrawn

Prefers others.
#87

Withdrawn

Prefers others.
#65

Withdrawn

Prefers others.
#63

Withdrawn

Prefers others.
#61

Withdrawn

Prefers others.
#59

Withdrawn

Prefers others.
#25

Discussion

 
Thanks for submitting. Nice effort for a first try.
#63 and #65 won't be ranked.

I like #61 because the emblem could be interpreted as climbing stairs, overlooking a city sky line, or represent a bar graph of rising profits. It has multiple interpretations. Maybe the star from #63 could be added atop the highest bar?. Also, I've given this direction to any designer using a ring- why not open the ring on the furthest right side (3 o'clock) and make it a letter "C" as in Clutch?

I like the bold colors, but I would like to see green featured a little more please. I am also pretty committed to equal prominence for "Performance" as for "Clutch". Both are equally important in the company name.

I like #59 as well because the character is signaling "victory". Same comments though as for the green in the text and the word Performance being equally prominent to Clutch.

Would you resubmit please based on my feedback and also submit on a white background and a dark one? thank you very much.
12 years ago
 
This is really good. Would you consider adding a gold star atop the tallest building?
Also, what do you think of the character in gold as well?
I'd also like to see a version of this with a white background please.

Finally, I'd like to request two more versions (one black background and one white) where the gold (moon, star and text) is in silver and the silver background is in gold to complement the green.

Thank you. Very good job thus far.

Daniel
12 years ago
 
Logo Designer
hello,
thanks for your feedback,

please check new entry as your request,
#111
#112

If any revision and suggesstion, please feel free.

regards
Djv
12 years ago
 
Great. Forget about #112 with the silver. On white, it got washed out like I feared.

Final revisions request I think:

Can I see #87 with the star added (in gold) but otherwise as is? Can you resubmit it on white and black bakgrounds both.

Can I see #111 on a white background too?

In summary, three more renditions and I think I'm good. Sharing the top ranked with associates for their opinions before making a final decision.

Thanks again for all of your work.

Regards,

Daniel
12 years ago
 
I like #111 and #114 I'd like to see both on different backgrounds please: white green and silver backgrounds, please.

Thank you

Daniel
12 years ago
 
Deejava,

As you can see, I have narrowed this process down to you and one other finalist. I like entries #111 and #114 of yours equally but wanted to clarify my last request as it related to the background colors.

Regardless of background color (white, black, green etc), I would prefer that the character within the emblem only be black or gold and the "skyline" always be black.

That being said, I once again request that your submit for me both variations (#114 & #111) on white backgrounds and in a solid single color.

If you are selected the final winner, I would expect the winning logo to be submitted to me for download on three backgrounds as mentioned- black white and a solid single color on white as well. I would also expect some additional files where the emblem stands alone and the text stands alone without the emblem. Are you agreeable to this? Will you submit these concepts on the site as well over the next 48 hours before I make a final decision?

Thank you. We're in the homestretch.

Regards,
12 years ago
 
Logo Designer
hello,
i will send it the revision as soon as possible, my be 1 hours from now,
dont worry about file package, i'll send it all your file request, and i give you unlimited revision after contest ended, i'll give you my personal email for the next step...

Best regards,
Deejava
12 years ago
 
#139 is great with the larger emblem, but I prefer the silver to white inside the emblem. Thanks
12 years ago
 
#141 Is great. Love the larger emblem, Want to ask you for one more submission-on #111 (currently ranked second), can you enlarge the emblem the same way as #141 and replace the round head of the character with the small star from the right side? Then delete the star from its current location? Thanks

Daniel
12 years ago
 
Logo Designer
New revision as your request,
#143
#144

Thanks,
12 years ago
 
Please center the star over the shoulders of entry #143 so it looks like it's his head. Thank you

Daniel
12 years ago
 
Logo Designer
Sorry,

#145 -> fix
12 years ago
 
Deejava,

I still need to see these on a white background to make a final decision. Thank you.

Daniel
12 years ago
 
Logo Designer
Hello,
Please check #146, (with white background)
12 years ago
 
Ok, I'm thinking we are having a communication problem, I asked in a previous email that the "buildings" stay black no matter what. I don't want them to change colors with the background please.

Also, I got some strong feedback that the "C" with the star combination reminds too many people of the symbol for the Islam religion. Please remove the star from renderings #111 and #141 and resubmit on both white and black backgrounds without the star. Thank you.

Daniel
12 years ago
 
Logo Designer
New revision,
#147
#148
#149
#150
12 years ago
 
#147 and #149. Good. #148 and #150. Still wrong. Please leave the background outside the emblem in white but RETURN THE RECTANGULAR COLUMNS INSIDE THE EMBLEM BACK TO BLACK. Thank you.
12 years ago
 
Logo Designer
Hello,

i keep the black color in the emblem to cover the human shape and the three building,
#151
#152

Thanks
12 years ago
 
#153 with buildings in black, not gold background still in white thank you.
12 years ago
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