clothing companyLogo Design Contest

Playing with some slight art deco ideals, where the branding of the type is all the type.

(This comment references Entry #22)

I like where you're going here but i feel like it's missing something. Can you give me a couple more options? I do like how the letters blend into the border.

Played more with text as emblem, added deco wing elements and small reinforce icon.

(This comment references Entry #59)

Continue this approach but increase the size of the icon to be a emblem over the text. Using deco building plates as inspiration. Clean, subtle, and strong.

(This comment references Entry #60)

Further development of possibilities.

(This comment references Entry #62)

Final submission of the icon style. Simplified and used with text as one emblem.

(This comment references Entry #63)

New approach with added color. Making each letter an icon with reinforce text below. Icon can stand on it's own. New direction but felt is was worth exploring to see the results.

(This comment references Entry #64)

Negative variation.

(This comment references Entry #65)

Final variation. Abstract but memorable icon of black and white using the form of the logo with reinforce text. Icon can be used as a standalone with branding recognition.

(This comment references Entry #66)