i'm liking this one a lot as well! good job. jesus you guys are talented! i love ur concept here but it doesn't strike me at first glance as looking "lavish"..... I am going for a little bit of a pretentious/sophisticated yet fun and a little obnoxious look... the name itself is a little contradictory... i need to see a contradiction taking place within the logo...maybe change up the love it use it own it font.. make it skinnier? the tee shirt pic a little less cartoon-like.