I used an illustration of an egyptian eye as a logo for many reasons. First, it is a symbol for royal power and good health. Since your brand promotes luxury and an health outdoor lifestyle, I though the eye was appropriate. Also the eye parallels the "i" in "id" not only in the pronunciation but because and eye is generally used as a form of identification. Finally, if the logo is turned on the side, it looks like the letters "cid". Thank you!
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