Our Ideas and Additional Information:
We prefer something more modern than standard primary colors, so feel free to use a more current color palette. We are also fine with black and the use of white space (negative space). Avoid gradients as they are difficult to reproduce when embroidering the logo on shirts and hats.
We prefer a logo that includes both the Clinical Chats name along with an icon or symbol. The logo should not be too busy because we’d like to be able to embroider it on shirts and hats. The icon/symbol part of the logo can also be used for a browser “fav icon” or a future smartphone app icon. If a font is used, we prefer a unique font that looks modern and not an old standard font. Simple, clean designs are best.
We really like logos that have a memorable component or clever aspect to them. Examples would include logos that use white space or negative space in the design, or some slightly hidden element, or using elements of the logo in a way that forms an object related to our service. Please use this link to download a PDF that shows logos we like that have a memorable or clever aspect to them: https://bit.ly/3ILNKwp