Thank you so much for your entry. The one on the left is to long. The one on the right we would like to see with different typeface choices. Also the color of green in reddish pink in the icon do not sit well with us. We are also not sure about the circle around the bag. It almost reminds us of a cosmic restaurant. The bag itself with the initials is great! Way better then our current icon. If you have any other icon options we would love to see them. If you haven't it might be good to check out: http://www.clevershoppers.com/about-us.html to find out a little more about us. Thank you so much!
One more comment: we really like the Illiad logo that you created. It was really nice to see the beauty in the simplicity in it but you have this movement that really attracts the eye. I know that might be more difficult with a longer name but if you can give it a shot that would be awesome!
Hi, First of all thank you for the feed back. That always help. Well the circle intended to be an allusion to the internet. However in these entries I tried another approach. and on some of the variations a slight similarity with the Iliad one. Regards, Ron
We are getting somewhere! :) We want to drop the bag idea as we don't feel like it resembles us strongly. We enjoy the aesthetics of options 8 & 9 (we prefer option 9 over 8). The critique we would bring would be this:
1. The O needs to be more defined in clevershoppers because right now it's so abstract that it almost reads cleversh ppers. What you could possibly do to define that would be to bring a solid line from the top of the O and make 3/4 of it a straight line and transition it into the dots.
2. The typeface that is still be used still feels too much like a default typeface. We would like to see a more original (possibly a self created) typeface. Yet please do keep it simple.
3. We would like to see Clevershoppers all in one color and it would be interesting to see the different between all caps and all lowercase.
4. It would be nice to also see the curve have more unity within it instead of having it start flat and then arch up and back down.
We are absolutely loving your work and really feel like you are on to something! We really appreciate you taking our critique to push this to the next level. Thank you so much!
Hi, Well thanks again for the feedback. Here I send couple of new variations, with some new ideas. But you can epect more soon, as I'm triing to find a decent font for the logo, and some other routs for the doted line. Regards, Ronald
We prefer the doted route of #9 the best. We prefer it to route into the . in the com. But actually it would be nice if you could take a step back for a second and reread our contest brief as we currently have edited it to help you as designers. It seemed like there was this creative lock on things that we would like to get away from in order to really free up your mind. The one thing that is noticeable about your fonts is that they aren't simple enough. Typefaces to look at as far as the simplicity (by no means am I saying to use this) would be like that of the font family Helvetica Neue. Thank you so much for the work you've put into this thus far. We are excited to see what else you can come up with!
As we have limited down the logos and thrown a lot out we have #59 as one of our options. What we would like to see you get away from is trying to make the O the icon. We like the color in cleversh ppers. We would like to see you use that color in the o too and take the check mark away. We then would like to see you bring the dot's from a different place within the word clevershoppers instead of the O as it seems to be awkward. The com is in a beautiful place. We also like this typeface the best out of all typefaces that you have presented. Thanks for your hard work!