What We Do
The logo is gonna be for a website where users will get recommendations and guidelines on how to pick the best product for a certain category.
Products of all categories will be compared. Car parts, smartphones, hanging lights, kitchen supply and many more.
The website will target users with a rather big age variety: 16 to 50 years.
The main asset of the website will be the seriosity and trustworthiness. The design of the logo should be serious but still memorable.
The design of the website (main colors, edges or no edges and so on) will be directly derived from the logo.
Colors are not defined at all.
However, the logo should have one main color (or different tones of one main color).
Rather not red: To direct.
Rather not (only) black and white, as we are deriving one main color which we will use on the rest of the website.