What We Do
Clean Fluid Solutions is a service that cleans diesel fuel and oil in storage tanks. Often the diesel fuel is stored in huge tanks attached to backup generators at hospitals, data centers, cell towers and other buildings. Our target audience are the people within companies that maintain the facilities and these generators.
Red: CMYK 0, 100, 99, 4
Orange: CMYK 0, 68,100,0
Gradient between these colors or between these colors and black or white
Our Ideas and Additional Information:
This is a sub brand under Senergy Petroleum (logo attached). Font is Gotham Book. The S of Senergy is two drops of oil/fuel intertwined into the S. Maybe we use oil/fuel drops on this logo. The service takes dirty, contaminated fuel and with an advanced process, restores it to clean fuel or oil. So I imagine some way to express that whether a gradient from dark to light or drops from dark to light or something. I've also attached a very rough concept of a logo from months ago. One important aspect is that the graphic part of the logo can stand alone from the words "Clean Fluid Solutions" similar to how the S can stand alone from senergy Petroleum. We want to emphasize the logo over the words although the words should be included as well. The website is cleanfluids.com but the color scheme does not need to coordinate with the website. The corporate site is gosenergy.com.