Claim Champions Logo Design Contest

Claim Champions has selected their winning logo design.

For $400 they received 190 designs from 43 different designers from around the world.
Contest
Logo Design Brief
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kdixon
United States

What We Do

Claim Champions are a leading national company that offers public adjuster services to homeowners who are filing claims to their insurance companies as a result of damage done to their home.

Industry

Service Industries

Top Three Things to Communicate

#1 - National
#2 - Credibility
#3 - Strength

Our Target Audience:

67% male/33% female 89% are age 45+ (54% are age 45-64) $50k-$150k HHI The higher end market (higher value homes) provides greater opportunity, but less volume.

Color Preferences

Colors that show strength and credibility. Green, blue, grey, orange, red are all options.

Themes

Serious
Necessity
Refined
Commonplace
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Television

Entries
Order by Ranking Entry Number

Contest Entries

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1 2 3 4

Discussion

Discussion

kdixon
United States
We like the simplicity of #16 and #17. The "house" design of #13 is great and very traditional.

#16 looks very professional but maybe could have the house design of #13 (resubmit?). #17 is very simple and doesn't overly complicate the logo with too much going on. You still get a feel for the house without the full thing.

#12 is very different but evokes the Champion feeling quite well with the person lifting the house in success.

Our last logo contest was "America" so red, white and blue was pretty clearly the color options but this one doesn't have to stick to just those. We don't like the victory cup design of #1-#11 but the use of other colors is interesting.

#21 is a good idea but as designed reminds us of the flag of islam or possibly another person's existing mark. #24 the field (especially in read) looks very close to Bank of America. The house should also be more defined and crisp so that it feels more professional rather than handdrawn. I would remove the "C's" and star from the house too.
13 years ago
Furyan
Armenia
Dear Contest Holder, please rate all Entries.

thanks and respect.
Furyan
13 years ago