Claim Champions are a leading national company that offers public adjuster services to homeowners who are filing claims to their insurance companies as a result of damage done to their home.
Industry
Service Industries
Top Three Things to Communicate
#1 - National
#2 - Credibility
#3 - Strength
Our Target Audience:
67% male/33% female 89% are age 45+ (54% are age 45-64) $50k-$150k HHI The higher end market (higher value homes) provides greater opportunity, but less volume.
Color Preferences
Colors that show strength and credibility. Green, blue, grey, orange, red are all options.
Themes
Serious
Necessity
Refined
Commonplace
Secure
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Letterform Mark
A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Television
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
We like the simplicity of #16 and #17. The "house" design of #13 is great and very traditional.
#16 looks very professional but maybe could have the house design of #13 (resubmit?). #17 is very simple and doesn't overly complicate the logo with too much going on. You still get a feel for the house without the full thing.
#12 is very different but evokes the Champion feeling quite well with the person lifting the house in success.
Our last logo contest was "America" so red, white and blue was pretty clearly the color options but this one doesn't have to stick to just those. We don't like the victory cup design of #1-#11 but the use of other colors is interesting.
#21 is a good idea but as designed reminds us of the flag of islam or possibly another person's existing mark. #24 the field (especially in read) looks very close to Bank of America. The house should also be more defined and crisp so that it feels more professional rather than handdrawn. I would remove the "C's" and star from the house too.
