City of Eloy, Arizona Logo Design Contest

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City of Eloy, Arizona has selected their winning logo design.

For $475 they received 121 designs from 18 different designers from around the world.
Contest

Entries by rendraG Comment Activity

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6th

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8th
3

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New
1

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Prefers others.
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rendraG commented on #94

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Coincidentally, I happened to be on a phone call with a friend of mine last night as they drove through Eloy. I told them I was trying to come up with a new idea for a logo concept and she told me about the Picacho Peak.

I'm usually reluctant to create mountain logos, but this one does have a very distinctive shape.

I can give the image a little more detail if required, but first wanted to get your feedback as to whether you felt this was a concept you that had potential.

I welcome any feedback.

Best regards,
Steve
1 month ago

rendraG commented on #37

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Hi and thanks for the feedback.

I notice the ranking has improved... did you have a change of heart; or are you interested in seeing if this concept can be made less corporate?

To give to you more of a sense of my thinking, I recently worked on the rebrand of an eastern US county that is surrounded by mountains. Their initial idea was to replace their existing mountain logo with another, more modern-looking mountain logo.

I suggested a heritage-based theme using a five-petal flower, since that was the symbol of the family that founded the county's capital. The reason is that mountain logos are very common and it's very difficult, in my view, to create one that truly differentiates one brand from the other. They can also sometimes be inflexible when it comes to rolling out the brand across the various platforms and/or formats.

The project is still in-progress, but this is the route they now favour.

That's not to say that I think the concept I've presented here for Eloy is perfect, only that it isn't just an attempt to look good, but to also function well as a device.
1 month ago

newDay2019! commented on #38

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again, its a bit too abstract for us, I think...I like the thoughts though!
1 month ago

newDay2019! commented on #37

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interesting background..may be too obtuse for our community..it has a corporate feel which may not translate to a small community such as ours...thanks for submitting!
1 month ago

rendraG commented on #38

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Variation to #37, with less white space, making the concept of the train tracks a little clearer.
1 month ago

rendraG commented on #37

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Hello,

The idea for the logo comes from the city's origins as the 'East Line of Yuma', with the negative space between the letter E and the colour blocks representing an abstract train track.

The default palette uses 'desert' color tones.

In terms of the logo's utility as a flexible branding device across all platforms, the smaller colored squares can be replaced on marketing collateral with photographs.

The logo works in color and B&W; and is easily applied to apparel.

I welcome any feedback or suggestions.

All the best
Steve
1 month ago