Ad agency logo. This logo follows all design principles. • instantly recognizable, easily read • Cost effective when reproduced on different mediums, banners, signs, t shirts, embroidery and even promotional mug or wine glass. • elegant, it's simplicity delivers your message to your customer quickly and easily
The type was not treated as second class design element. The type layout and typeface choice were designed to easily guide the reader while maintaining a consistent feel throughout the image. It works perfectly with the silhouette above. Finally "Sand Diego..." was incorporated in such a way that in the future, if you ever wanted to expand your liquor house in another city it can easily be swapped out.