Our Ideas & Additional Information
Although this is a Mexican sausage product, we are not looking for anything overtly Hispanic/Latin in the design. Nothing kitschy or cliche in the design, but the illustration of the name is what we have in mind. "Cielo" is Spanish for "sky", and so the brand means Mexican Sky. A daytime sky color would be nice, but a gradient design (sunset or sunrise) might also look pleasing. We are envisioning a clean and fresh logo that is not stark or cold, but welcoming and friendly - communicating an old, traditional company catering to the families of today.