CiaoSudAfrica.comLogo Design Contest

Logo Design Contest
Contests / CiaoSudAfrica.com

CiaoSudAfrica.com has selected their winning logo design.

For $375 they received 110 designs from 15 different designers from around the world.

Logo Design Brief

Client
South Africa
Slogan
Il nuovo Bel Paese
What We Do
CiaoSudAfrica.com is a video-blog to help Italian tourists to visit South Africa and for Italian that want to live in South Africa.
Industry
Internet
Color Preferences
I'm tempted to use the Italian colors (green, white, red) to make it clear that the content is in Italian, but I'm open to other options if it fits the design.
Our Ideas & Additional Information
I loaded a draft of what I've done (I don't like it). The important thing is that the logo can be readable in a 100x100 pixel square. I'm fine with 2 versions (1 long, 1 square) like YouTube has.
Themes
Simple
Adventure
Modern

Entries

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Discussion

 
ake
Logo Designer
Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ Rank designs daily -- this will encourage participation.
~~ Leave private feedback by clicking on a design -- designers will receive an email of your comment and can respond directly.
~~ When you provide feedback to designers, you increase the chances of getting the logo you want. More feedback = better results!
11 years ago
 
Remember the colors (green, white, red) are just a guideline. You can use any color.
The function of the color is to attract Italian audience to see episodes on YouTube about South Africa.
So exotic could work as well. An African stylistic element can work maybe? You're the experts.

Some inspirations?

https://www.google.com/search?q=south+african+art&client=firefox-a&hs=nsL&rls=org.mozilla:en-US:official&channel=fflb&source=lnms&tbm=isch&sa=X&ei=yth4Urj2E7Gy7AbJ8IGIAw&ved=0CAkQ_AUoAQ&biw=1494&bih=1139
11 years ago
 
What I love about #17 is the Italian flag with African motifs that looks like a YouTube screen. Points of improvement:
1) when I use it as an avatar (100x100 pixel) you can't read anymore
2) sudafrica all lowercase becomes less readable
3) maybe we could add a Play icon (triangle) but I don't know if that would make it too busy
11 years ago
 
What I love about #8 is that it looks proper web 2.0, modern and slick.
It can be recognised when small.
The play button is a nice touch.
11 years ago
 
#32 expresses exactly the concept of what I want to express: Italian going in South Africa.
The problem is that the logo it's too busy and not enough web 2.0 (difficult to recognise when it's small).
11 years ago
 
#16 has a good African flavor to it, but it's a bit over-used as a style and font.
11 years ago
 
Logo Designer
PLEASE PLEASE PLEASE... leave comments on individual entries so everyone doesn't get emails that don't relate to them.

carol
11 years ago
 
I changed the slogan to "Il nuovo Bel Paese" but please don't re-submit logos that are already submitted. We can apply the change at the end. Just consider it for new submissions.
Thanks a lot.
11 years ago
 
Here's my feedback after the first day of submissions (thank a lot for all the designs and effort so far), so we're all on the same page about the right direction to take.

#8 I love the simplicity. If I look at it very small, it is the most recognizable. If the brand would be already famous, without the need of explaining with the logo what we do, this would be already close to be a winner. I really like the play button on the "O" of Ciao.

#44 explains perfectly the message of Italians visiting (or moving to) South Africa. Maybe when the brand will be more popular I could use the paper airplane with the Africa-badge alone (maybe with CiaoSudAfrica.com small on the side). But still, if I look at it small or on a 100x100 pixel avatar, it's too busy. The variation #47 with the TV antennas is also a good idea.

Hope it helps to progress toward the perfect logo.

Feel free to ask questions. Remember I'll use the logo as a Watermark on YouTube, on Photographs, T-shirts.

Thank you all.

Simone
11 years ago
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