ChokoalaLogo Design Contest

Logo Design Contest
Contests / Chokoala

Chokoala has selected their winning logo design.

For $575 they received 150 designs from 20 different designers from around the world.

Logo Design Brief

Client
Australia
What We Do
Delicious milk chocolate shaped Koala - Australian souvenir chocolates. The "Chokoala" will be a new product line.
Industry
Retail
Color Preferences
The Australian national colours are Green and gold (Pantone Matching System numbers 116C and 348C as used for printing on paper)
Also the Australian flag colours are blue is PMS 280 and red is PMS 185 - see http://en.wikipedia.org/wiki/Flag_of_Australia
Other colurs can also be used.
Use colurs that emphasise the Australian theme to Asian tourists visiting Australia.
Our Ideas & Additional Information
The image of the Koala must be stylised and very original. The koala must look very Australian and lots of fun - like a Disny or cartoon character - but do not copy any existing koala images. The character could be a very modern Koala a web 2.0 koala or a Koala designed using latest graphic trends. The logo type must be very original and fun also - must make you feel like you want to eat it.
The logo should enable the target audience to strongly recognise Australian theme
The logo and Koala character will appear on the packaging. The Chokoala will come individually wrapped as well as being available in a box pack.
The Chokoala is a chocolate shape and we have uploaded an actual example. The Chokoala character you design should be based on this character but made to look more animated and fun.
As a useful link in terms of emblem character - here's something similar to what we want to achieve http://bit.ly/qd2Q5c. In terms of logotype http://bit.ly/nOTzO2
As we all know - chocolate has to have a fun emblem and logotype to get noticed in a busy point of sale environment like confectionary shops and souvenir shops.
Lastly, perhaps a bit unrelated, but we want to design a business that is die cut and shaped like koala ears and nose - see the very quick sketch I attach. Remember, the triedf is primarily for the packaging but our idea to use a shaped business card might trigger something for you! It has been proposed that the final wrapper packaging will also be shaped a similar way - Koala ears are very distinctive and will be noticeable at point of sale!
Themes
Complex
Colorful
Modern
Refined
Adventure
Luxury

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