Slogan

Get your financial house in order

What We Do

We are a U.S. based financial coaching & planning firm focused on empowering moms to make smart financial decisions and improve their money relationships.

Industry

Top Three Things to Communicate

#1 - Knowledgable
#2 - Welcoming
#3 - Engaging

Our Target Audience:

Generation X and Y women who are moms and have primary or shared responsibility for handling the finances at home. Most will have at least one college degree and will live all across the United States. Some will be stay-at-home moms, while others work part or full time. Most will have multiple kids and will be busy juggling family and work life. Almost all will have some religious affiliation but varied political ideologies. They will be tech-savvy, middle income, busy moms. They will be curious and hungry for more information on how to be smart about their financial matters.

Color Preferences

Blues, Pinks, Greens & muted oranges. Here are a few colors we like:
#A1BE95 (sage), #E2DFA2 (honeydew), #92AAC7 (bluebell), #ED5752 (raspberry)
#2988BC (grecian blue), #2F496E (sea), #F4EADE (plaster) & #ED8C72 (coral)
#444C5C (faded navy), #CE5A57 (punch), #78A5A3 (ocean breeze), & #E1B16A (warm)

Our Ideas and Additional Information:

We don't have anything specific in mind, but we do want the logo to be fun and exciting, not your traditional financial firm or doctor's office feel. We are doing a playoff of CFO so this saying will be on our homepage, "Just like every successful company has a Chief Financial Officer, Every successful home needs a Chief Financial Mom".