Chess@3Logo Design Contest

Logo Design Contest
Contests / Chess@3

Chess@3 has selected their winning logo design.

For $400 they received 169 designs from 36 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
Using a original story-based curriculum, Chess at 3 gets all kids playing and loving chess, starting at the surprising age of 3.
Industry
Education
Color Preferences
This should be a black and white logo (chessboard)

also a forest green could be included
Our Ideas & Additional Information
Yes, we want this logo to connect a point for our target customers. This logo needs to communicate the "age" in chess@3, most people think of chess at 3 as a time, we want to accent the age, "chess at 3 years old". advantage
Themes
Simple
Luxury
Refined
Gray
Modern

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Discussion

 
Client
Looking inspired so far everyone, just remember this is a company for teaching children so it should be a little silly, but also serious because of the nature of what chess is.

You should immediately know its a children's chess company
12 years ago
 
Client
Wow, everything looks great everyone. I like the hints of green (the green in #57 and #59, not a huge fan of the greens in #46 and #33), I also like the canary in #54. not so much with the red tho, it's a little intense.

I also like the graphic on #57 and #59,

#61 has the advantage of simplicity and only b/w which means it'll look good on everything, it's very possible we choose something like these, a logo that represents kids/chess/premium chess lessons, with a logo we can use on ANYTHING, more like these!

keep the ideas coming, i'm having a ball doing this!
12 years ago
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