After further internal discussion, our description of who we are marketing to may be a little misleading. I forget that everyone is not familiar with the plumbing industry. It might be better to look at our target audience as Architects, Engineers, Designers and Showrooms. Yes, plumbers and plumbing wholesalers are the ground level of the supply chain, but there are also high end corporate type consumers of our brand. I hope this information helps. Thanks again for all the work!