CFS LinenLogo Design Contest

We are a linen provider. We provide rental linens (such as bathroom and gym towels, restaurant napkins, tablecloths, kitchen towel/bar mops, aprons, hotel sheets/towels/duvets, door mats, wedding linen rentals, golf towels for country clubs, and more.) We originally started our company as CFS (Corporate Fitness Solutions) because we solely provided fitness towels as well as fitness classes and personal trainers to corporate fitness centers and private gyms. However, our business has evolved over the past 6 years and now we SOLELY focus on linens are a much broader linen provider, and have expanded to provide other types of linens (as mentioned previously, restaurant linens, hotel linens, gym towels for fitness centers etc etc.) We have gained quite a bit of awareness by our market as "CFS". Therefore we would like to keep the letters "CFS" for brand recognition in our market, however we would like to now add on to our evolving brand to include the "Linen" aspect into the brand/logo so that our market knows that we are a Linen Service Provider.

Ideally our logo would be clean, crisp, classy, upscale, but also still cool, interesting and unique. We'd also like a logo that also works well for putting on all of our delivery trucks, uniform shirts, and hats.

Quality and Customer service are the top aspects of our company that have allowed our company to succeed since we started in 2015. Our customers know that they are getting a top-quality service and product when they go with us. We would like our logo/brand to be consistent with that as well.

We would like to stay consistent with our previous logo colors - Black, Blue, Grey

I am attaching a copy of our previous "CFS" logo just for your reference. Obviously it is out-dated and no longer makes sense for our linen business. Our new CFS Linen logo could be similar to the overall feel for brand recognition or completely different or somewhere in between! We are open to options! Another option/idea could be to get creative with using a linen (ie: a folded napkin) to create some sort of image.