Certified GrillmastersLogo Design Contest

We sell charcoal and propane grills tot he US Supermarket Industry

Colors that convey knowledge, confidence, and passion. Also any colors and/or imagery that symbolizes heat or fire.

I'm hoping for something that one would expect to see as a promotional icon for such things as a contest or sweepstakes. I've included examples as attachments for general direction and for "style" purposes only. Communication of the message should be through the combined use of imagery/symbolism as well as via copy/text.
The promotion will appear inside a grocery store on various forms of point of sale materials. Due to the multitude of brands and messages in a grocery store, the concept needs to "pop" and break through the clutter to the consumer.
I've also attached photos of three different types of grills. These do not have to be included at all and certainly not specifically as shown. They could be more "cartoonish" if desired versus photographic.
The Culinary Institute of America Logo should be included. Also the word "GrillMaster" isn't a requirement if there is a better way to convey a similar idea. Winning Consumers will attend a 2 to 3 day course to learn everything about grilling from proper set-up and safety to complex recipe preparation. When they leave, they will be certified by the American Culinary Institute as "Experts" or "Grillmasters" for lack of a better word.