Project Description
One of Cempa Community Care's services we provide is PrEP. PrEP, or Pre-Exposure Prophylaxis, is a new therapy that, in combination with safe-sex practices, can reduce the risk of acquiring HIV. People on PrEP take a once-a-day pill to reduce their risk of HIV transmission. The pill is a combination of two medications, tenofovir, and emtricitabine, that can often stop the HIV virus from establishing itself and spreading in your body. Learn more about PrEP by following this link:
https://www.cdc.gov/hiv/basics/prep.html.
Cempa Community Care has a dedicated PrEP Navigator who meets with clients to determine if PrEP is right for them. Along with Cempa's staff, our PrEP Navigator helps the client obtain a prescription. In the community Mario, our PrEP Navigator, is known as the "PrEP Daddy." Original logo / illustration attached. Our goal is to 1) give "PrEP Daddy" the Cempa refresh, and 2) create the "PrEP Navigator" brand standards. The project is to create a "PrEP Navigator" logo and pair it with an updated illustration of "PrEP Daddy." Our long-term goal is for the "PrEP Navigator" logo to be paired with future PrEP Navigators such as. . . PrEP Papí & PrEP Mamma.
Imagery Continued
PrEP Daddy updates 1) update to Cempa brand colors, 2) shirt to cover belly, 3) remove "PrEP Daddy" from the chest and replace with Cempa logo? I believe the new "PrEP Navigator" logo should live outside of the illustrated figure, but could use your advice on how best the new logo and the illustration share a relationship! "PrEP Navigator" idea attached.
Cempa Community Care Assets:
Logo:
https://www.dropbox.com/sh/7hjgyyfy0vzvcrg/AABu9dA0_GQi5QdatnJJQ8-Oa?dl=0
Fonts:
https://www.dropbox.com/sh/4witzdf3hq4dsls/AAAb9jXoENXQpKdJY2fY6JN7a?dl=0
Brand Colors:
https://www.dropbox.com/s/z2esgj3d7l4094h/Cempa_Brand_Standards%20.pdf?dl=0