We lend against the assets of temporarily unbankable lower-middle market businesses to provide them working capital. We are backed by a family office. We want the logo to appeal to investment bankers and venture capitalists.
We are moving away from our current brand and logo (see upper left on
https://contextbl.com/) and would like it to look like an updated migration of that brand but not the same.
Either very simple or maybe incorporating an updated version of the old design from the website. Think hedge fund meets innovative technology look.
Maybe play around with the font of CBL to make the font itself feel like CBL has a branded font and branded color scheme. Updated and fresh yet sturdy. Silicon valley company.