inspiration: brand name, castle, properties, rooftop... I designed the mark to have some flexibility so that you can infuse some conceptual relativity into each sub-brand...
i.e. here we have some conceptual ties to the idea of "properties" via the rooftop... I've came up with one for the "insurance" sub-brand as well where the original shape morphs into a shield while still staying true to the brand's feel & conveying "castle"...
I really like the flexibility of this - - I am wondering still how to make a yard sign stand out with this logo from others in the area. A memorable "pop" so to speak...
I could make things more "compact" and punchy so that it could fit across the top half portion of your typical sign I suppose as opposed it things being vertically aligned at the moment...