CASA MIA BALIIDHALogo Design Contest

HOME FAR FROM HOME

GUEST HOUSE IN AFRICA OWNED BY AN ITALIAN LADY WITH ITALIAN STILE, QUALITY AND CARE. THE FOCUS IS ON THE ITALIAN RESTAURANT. THE ONLY ONE IN THE AREA. A UNIQUE PLACE AND A REFUGE FOR ALL EUROPEANS AND AMERICANS LOOKING FOR THE TASTE OF HOME AND A PLACE FOR AFRICANS LOOKING FOR SOMETHING DIFFERENT.

ORANGE/YELLOW. This depicts the colour of the Ugandan soil and is the colour of digestion. It is the symbol of gluttony, strength, honour, generosity, understanding, wisdom, joy, good humour and optimism. It is also the Symbol for fertility excellence (cultural marketing). Orange conveys a sense of rejuvenation, its great and easily attracts attention and gives a graphic composition and a strong emotional value.

GREEN: Is the colour of nature. It is the ego-colour, vitality, hope, the colour of vegetation, the colour of relaxation. It has a calming effect, the green colour gives a sense of justice and magnitude of the soul. Ideal for attracting consumer attention to the environmental aspect. Is also the colour of non-profit.

BLUE. Blue is the intensity of expression. It's a colour that, instinctively, inspires confidence and sense of comfort. Evokes safety, reliability, serenity.
Combining the orange colour with a cool colour (blue or purple, for example) you can get some very interesting effects and direct the user's eyes to particular elements of a future web page.

TRANSLATION OF THE WORLDS:

CASA : in Italian means HOME
MIA: in Italian means MINE
BALIIDHA: in lusoga (is the language of the African area where the guest house is placed. Is’ also the last name of the deceased husband of the owner) means THEY WILL COME ON THEYR OWN

The goal is an exploitation of marketing, graphic design and meaning.
Also thanks to the briefness MIA (which in Italian means mine) which has a strong exploitation and could result in the creation of a new word that recalls the characteristics of our brand and also the product .