Carroll Collins PawnLogo Design Contest

I like the design for #1 because it is clear and legible, but still has a rustic/classic look. With a name like "Carroll Collins" being so unique, it is hard understand a shortened version like a monogram. Logo #2 uses the beach and sun which is part of our community, but does not give the idea of pawn shop. I have mixed feelings about this.

Customers are looking for a pawn shop becuase they usually need to either sell an item, borrow money on an item they dont want to sell, or shop for items that are being sold for great discounts as we liquidate our inventory.

We are located on the "Treasure Coast" of Southeast Florida which is on the edge of urban sprawl, with some rural/agricultural (citrus) history in our area. The center of our market is mostly blue collar, but surrounding counties which we are trying to expand to have wealthier retirement communites.