Career Management AssociatesLogo Design Contest

Strategic People Advisory

CMA is a Strategic People Advisory firm helping CEOs and leadership teams solve complex people challenges, strengthen culture, and align talent with business growth.
We operate across New England, supporting growth-focused organizations that want trusted, pragmatic guidance — not generic HR consulting.

Target Audience:
Mid-sized and growth-oriented companies, typically CEOs, HR executives, and senior leaders who value practical, senior-level partnership in strategy, leadership, and culture.

blue family, ideally the muted navy/slate tones being used in the website redesign.
Complementary neutrals: warm gray, soft gold accent (for refinement and continuity).

• Confident, calm, professional — New England authenticity with modern simplicity.
• No gimmicks, gradients, or cartoon elements.
• Typography-forward, with possible subtle iconography (e.g., compass, lighthouse, abstract structure).

• Clean, typography-led with optional small symbol.
• Avoid HR clichés (handshakes, people icons, abstract swirls).
• Could incorporate subtle structural or compass-like geometry (reflecting alignment and guidance).
• Must translate well across white and dark backgrounds, digital and print.
• Should feel credible alongside modern professional brands (e.g., HBR, Deloitte, Spencer Stuart).