Cardia Pulse Logo Design Contest

Cardia Pulse has selected their winning logo design.

For $350 they received 129 designs from 29 different designers from around the world.
Contest
Logo Design Brief
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LANZI
France

Slogan

defibrillateur-public.fr

What We Do

Sales of public access Defibrillators, to entreprises, public and local authorities, sports clubs...

Industry

Medical

Top Three Things to Communicate

#1 - Serious (it's a medical device so it is some serious stuff)
#2 - Security (It's safe and secured and easy to use)
#3 - Vital interest (It can save yours or people life)

Our Target Audience:

The public is wide : all the businesses Purchase department, Purchaser, Security people, poeple who have the responsibility of a place attended by people, public, wage-earning people and so on. And any one involved or caring about disease problems ... It may be men, women, 16 to 100 years old, so a very large target...
The target is not required to buy it.

Color Preferences

Because of the product : RED (defibrillators = heart, blood, life. Red is also dynamic...)
GREEN color is health color... My products are in health environment.
Of course not the both colors on the logo, they are not combinated.

Our Ideas and Additional Information:

The logo could include a little pictoral image of a heart, but rather moderne to avoid the "love attitude" expression...
Defibrillators are an electric way to resucitate the heart, so that could be interesting to use an electric image.

Themes

Simple
Necessity
Serious
Commonplace
Secure
Colorful

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs

Entries
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Contest Entries

Order by Ranking Number

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Discussion

Discussion

LANZI
France
From # 1 to 5, hearts are too playful, "loving heart". The flashpoint for my taste is too aggressive, not reassuring enough. I wonder myself aboutr the black color for a product that saves lives...
From #8 to 12, same comments, but Police Writing is too edged, not round ennough.
#7 and 6, please try to use green color. Can you add a project with blue/grey and gree:grey...
13 years ago
LANZI
France
Very good job every body !!

Go on !!

It's very important to have good visual identification for the 3 elements : "cardia pulse", the heart and "défibrillateur;fr".

Georges
13 years ago