What We Do
Sales of public access Defibrillators, to entreprises, public and local authorities, sports clubs...
Top Three Things to Communicate
#1 - Serious (it's a medical device so it is some serious stuff)
#2 - Security (It's safe and secured and easy to use)
#3 - Vital interest (It can save yours or people life)
Our Target Audience:
The public is wide : all the businesses Purchase department, Purchaser, Security people, poeple who have the responsibility of a place attended by people, public, wage-earning people and so on. And any one involved or caring about disease problems ... It may be men, women, 16 to 100 years old, so a very large target...
The target is not required to buy it.
Because of the product : RED (defibrillators = heart, blood, life. Red is also dynamic...)
GREEN color is health color... My products are in health environment.
Of course not the both colors on the logo, they are not combinated.
Our Ideas and Additional Information:
The logo could include a little pictoral image of a heart, but rather moderne to avoid the "love attitude" expression...
Defibrillators are an electric way to resucitate the heart, so that could be interesting to use an electric image.