Here are my first proposals for your identity... I read carefully brief carefully and I hope I understand your point... My idea hear shows the idea of command and direction, with the use of the helm of the ship... The overall feel has a modern look, the shapes too, so its not difficult to guess that is an IT company... Inside the rombhus shines the "west direction" related with the same colour as the part of the name "west"
Let me know your opinion :)
Its no problem for me to make revitions and changes...
Thanks, I really like your work. So far, my favorites are entry #1 because of the little pixels on top and entry #4 with the wave effect. The color, the tone, the sign are great. It would be nice if the letter W of the text West could have some unique design to it as well maybe or some other kind of cool effet?
Thanks for the changes. Entry #10 stands out for me. Can you have the top line of the diamond where the pixels start going out as a straight angle lines like on entry #1 and #9. The current angles and lines on entry #10 aren't straight. Also, can you produce alternative versions of entry #10 where the text sits to the left and the right of the logo? Is it usually more common to have the logo on the left or the right of the text? What would personally recommend? Thanks.
Thanks for your comments... Here are the revitions...
Because of the shapes of the image, I think its better to place the name under the graphic, or at the left... because of the sense of the idea... You are saying that the importance is at the west (left) and thats just where the part of the rombuhs is pointing, directly to the name of your company... I think both versions are Ok... Maybe if you desire to have this horizontal version would look better wihout the waves in the image to make a better integration with the name...
I agree, the version with logo on top and text underneath looks better. Just wondering if the "IT" side of the activity is clear enough. The pixels on top make total sense to me but I'm not sure it would be the case for anyone else. Would you have any other suggestions on how to represent that? Thanks!
I will think how to emphasize the IT feel, but I believe that the tech colour, the shapes, the modern feel + the use of pixels are very clear clues... But dont worry, I will think in something else to close the idea :)
Regarding the diamond shape, it may look even better if corners where actually more "connected" together. By that I mean, it currently looks like two separate diamond shapes on top of one another as opposed to one unique diamond shape with some width and thickness. The light blue reflection on the left side is great as it helps giving the impression that it's all one block but when I look at the left corner for instance I don't have that same impression. Don't know if I make sense here though, it's kind of hard to explain.
Thanks for the changes. Can you apply the changes you did on #62 (just the diamond shape edges and effect on the wave, not the text and the grey ground shadow ) to #11 ? I think that might be it.